Fragmented networks
Over 90% of African and Caribbean businesses are SMEs, most with no formal digital presence. Cross-border discovery still runs on trade shows and WhatsApp groups.
About us
Connecting Africa and the Caribbean's business ecosystem.
Anansi Connect is the only Africa and Caribbean platform where a business owner can trade, get expert advice face to face, and hire talent, all without leaving the ecosystem. Prepared under the IBON World BEC Framework.
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Our purpose
Connecting Africa and the Caribbean
Africa is the world's fastest-growing consumer market: 54 countries, 1.4 billion people and an economy projected to reach $29 trillion by 2050. The Caribbean adds a deeply connected diaspora and a shared trade corridor.
Yet the infrastructure connecting these business communities to each other, to diaspora capital, to advisory support and to skilled talent remains fragmented, informal and costly to navigate. Anansi Connect exists to structure it.
Built under the IBON World BEC Framework and CEPT Model.
The problem
Dynamic economies, under-structured infrastructure
Africa and the Caribbean move enormous commercial energy through informal channels. The cost of that friction is opportunity lost.
Diaspora disconnect
More than 40 million Africans and millions of Caribbean nationals abroad remit over $100B a year, with no structured route to convert goodwill into business.
Advisory desert
Most SMEs cannot afford consulting, and online advice ignores African and Caribbean regulatory, cultural and economic context.
Talent and interview gap
Employers cannot find verified candidates, and cross-border hiring happens over ad hoc video calls with no link to a verified record.
Trust deficit
Unverified actors are the single biggest barrier to digital trade, advisory and recruitment across both regions.
No single ecosystem
No platform combines verified identity, trade infrastructure, contextual advisory and talent matching in one place.
Why Anansi?A name that means
A name that means
knowledge shared.
In African folklore, Anansi is the keeper of stories, the figure who gathers knowledge and passes it between communities. The name has always stood for intelligence, ingenuity and the quiet art of bringing people together.
Anansi Connect carries those values into technology: a platform built on curiosity, craft and the belief that opportunity travels fastest when knowledge is shared.
Wisdom
Guidance drawn from knowledge, context and lived experience.
Connection
Relationships woven between people, places and markets.
Problem solving
Practical answers to complex commercial questions.
Communication
Clear dialogue across borders, languages and sectors.
Knowledge sharing
Insight made accessible to everyone who needs it.
Community
Growth that lifts more than one business at a time.
Target market
Who Anansi Connect is built for
Four segments, one verified ecosystem, spanning Africa, the Caribbean and the diaspora.
African & Caribbean SMEs
- Manufacturers and exporters
- Service businesses
- Agri-processors
- Fintech and tech startups
Diaspora entrepreneurs & jobseekers
- Trade, invest or relocate from the UK, US and Canada
- Second-generation business owners
- Remittance to investment transition
- Skilled professionals seeking roles at home
Institutions & corporates
- Pan-African and Caribbean corporations
- Development finance partners
- NGOs and impact investors
- Trade associations and government bodies
Experts & employers
- Verified advisors and consultants
- Accountants and lawyers
- Businesses hiring locally or from the diaspora
- Institutions seeking diaspora talent
- 54m
- Registered SMEs across Sub-Saharan Africa
- $100B+
- Annual diaspora remittances across both regions
- 1.3B
- People inside AfCFTA, the world's largest free trade area
- $180B+
- Projected African B2B e-commerce market by 2030
Phase one focuses on Ghana and Nigeria as the West Africa hub, Jamaica as the Caribbean anchor, and the UK diaspora community.
Competitive landscape
No one else does all of it
Anansi Connect competes across several categories at once. That combination is the moat.
| Platform | B2B marketplace | Africa / Caribbean focus | Advisory hub | Recruitment | Video |
|---|---|---|---|---|---|
| Alibaba / Global Sources | Strong | None | None | None | None |
| Kompass Africa | Directory only | Partial | None | None | None |
| Not B2B trade | Generic | None | Generic | External only | |
| Andela / Gebeya | None | Yes | Limited | Tech only | External only |
| HireVue | None | Generic | None | Partial | Async only |
| Clarity.fm / Intro.co | None | Generic | Partial | None | None |
| Anansi Connect | RFQ + Deal Room | Core focus | AI + human | Full B2B-linked | Live + async |
No competitor simultaneously offers verified African and Caribbean B2B trade infrastructure, context-aware advisory with embedded video delivery, and business-network-linked recruitment with in-platform interviewing, all under a single verified identity framework.
Who it's for
Built for the people building Africa
From smallholder agribusiness to government agencies, Anansi Connect is designed for every part of the economy.
Agriculture
Technology
Construction
Manufacturing
Healthcare
Education
Financial Services
Tourism
Professional Services
Government
Startups
SMEs
Roadmap
Where we are on the journey
- 1
Stage 1
Vision
Complete - 2
Stage 2
Platform Development
In Progress - 3
Stage 3
Private Testing
Coming Soon - 4
Stage 4
Public Launch
Coming Soon