Target marketWho Anansi Connect is built for
Four segments, one verified ecosystem, spanning Africa, the Caribbean and the diaspora.
African & Caribbean SMEs
- Manufacturers and exporters
- Service businesses
- Agri-processors
- Fintech and tech startups
Diaspora entrepreneurs & jobseekers
- Trade, invest or relocate from the UK, US and Canada
- Second-generation business owners
- Remittance to investment transition
- Skilled professionals seeking roles at home
Institutions & corporates
- Pan-African and Caribbean corporations
- Development finance partners
- NGOs and impact investors
- Trade associations and government bodies
Experts & employers
- Verified advisors and consultants
- Accountants and lawyers
- Businesses hiring locally or from the diaspora
- Institutions seeking diaspora talent
- 54m
- Registered SMEs across Sub-Saharan Africa
- $100B+
- Annual diaspora remittances across both regions
- 1.3B
- People inside AfCFTA, the world's largest free trade area
- $180B+
- Projected African B2B e-commerce market by 2030
Phase one focuses on Ghana and Nigeria as the West Africa hub, Jamaica as the Caribbean anchor, and the UK diaspora community.